Blanchón was founded in 1994 as a communications and public relations consultancy specialising in fashion, music and entertainment.
That year we kicked off a world tour that introduced a great star, Joaquín Cortés. We organised his wardrobe with Giorgio Armani and coordinated his after-show parties with Cortés’s team in the world’s great cities. Later, in 2006, with Jean Paul Gaultier, we presented his Mi Soledad show in Paris.
We handled the communication for Prince's European tour in 1998.
In 2002 we created and organised Schweppes Urban Mix, a festival that brought together music, dance and art. Lenny Kravitz, Macy Gray, James Brown, Youssou N'Dour, with Jerome Sans as art curator, among other great names, along with the best hip hop dance companies, rocked Madrid for one weekend a year.
As a team, we helped with the understanding of a new style of festival, Rock in Rio, whose formula proved to be a long-term success. We explained what a social network was with My Space. We accompanied Davidelfin and Bimba Bosé on their journey. We took charge of the communication of the Miu Miu and Prada shop openings for four years, as well as Christian Louboutin, Marc Jacobs, Balenciaga and Bottega Veneta, a brand we worked with for 10 consecutive years.
We are grateful for the trust that clients such as Paramount Global, Live Nation, Timberland, Madrid Es Moda and Prisa Radio have placed in us.
We are a team with solid roots who enjoy every project. We love what we do. With humility, we attempt to infuse what we create with the breath of our own spirit.
Blanchón, since 1994.