Daniel Lee presented Salon 01 at Sadler's Wells in London. It was an intimate and personal show with select guests, seated on the stage of the legendary London theatre, harking back to the time when fashion shows began. Neneh Cherry, one of Lee's muses, performed and created the special spoken word theme for this collection: The importance of wearing clothes.

Neneh commented: "It's good to be safe, but you know, it’s really important to be bold".

"I wanted to create a world and a universe that is glamorous but, at the same time, naked and pure," confessed Daniel Lee at the end of the presentation.