In September 2019, Boggi Milano inaugurated its new boutique in Barcelona with an elegant event attended by actors Yon González, Daniel Horvath, Pol Hermoso and Joan Carles Suau, as well as influencers Javier de Miguel, Gerard Estadella, Alberto Ortiz, Manuel Ordovás and Carlos Herrero.

Located at 103 Paseo de Gracia, the shop has become a must-stop shop and a reference point for men's fashion and the unmistakable Italian style.